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Sushi Masa

Sushi Restaurant · Moderately expensive

2 Chome-11-6 Chuocho, Noboribetsu, Hokkaido 059-0012, Japan

Menu and hours last checked

Sushi Masa

About Sushi Masa

If you’re wandering through Noboribetsu in Hokkaido and craving an authentic sushi experience, Sushi Masa is a spot that immediately catches the eye. Tucked away at 2 Chome-11-6 Chuocho, this sushi restaurant has a cozy, inviting vibe that makes it perfect for both casual lunches and evening outings. The moment you step inside, you can feel the subtle charm of a place that focuses on quality without being overly pretentious. The interior is simple yet welcoming, with a clean layout that allows diners to enjoy the sights and sounds of sushi preparation right at the counter.

At Sushi Masa, the menu leans toward traditional Japanese flavors with a modern twist. They serve a variety of small plates, perfect for sampling a range of dishes without overfilling your stomach. Freshly prepared sushi is, of course, the main attraction, and each piece shows attention to detail, from the perfectly seasoned rice to the freshest seafood toppings. Besides sushi, the restaurant offers a selection of alcoholic beverages including wine and beer, giving guests the option to pair their meal with a drink that complements the flavors on the plate. The casual vibe makes it easy to linger over a glass of sake or a chilled beer while chatting with friends or simply enjoying a quiet solo meal.

One thing to note is that Sushi Masa focuses on dine-in experiences. While they don’t provide delivery, the experience of eating at the restaurant is worth the visit. The staff are attentive without being intrusive, offering suggestions if you’re unsure which dishes to try. The atmosphere is relaxed and friendly, and whether it’s your first time in Hokkaido or you’re a regular visitor to Noboribetsu, it feels like a local secret waiting to be discovered.

Another appealing aspect is the thoughtful way they present each dish. Even small plates are treated with care, making every bite visually and gastronomically satisfying. The combination of flavorful sushi, small plates, and carefully selected drinks makes Sushi Masa a versatile spot for different types of dining experiences. Whether you’re stopping by after sightseeing or planning a leisurely evening out, it’s a place that emphasizes authenticity, comfort, and quality in equal measure.

Where this information comes from

Prices and dish names are transcribed from the restaurant's printed menu, photographed in August 2026 and reproduced on the menu page. Hours, address and service options come from the restaurant's public business profile. An editor confirmed the restaurant was trading on 4 September 2026. Something wrong? Tell us.

Photos

Business info

Service options

  • Dine-in
  • No Delivery

Popular for

  • Dinner
  • Solo dining

Accessibility

  • No Wheelchair accessible parking lot

Offerings

  • Alcohol
  • Beer
  • Small plates
  • Wine

Dining options

  • Dinner
  • Counter service
  • Dessert
  • Table service

Amenities

  • Restroom

Atmosphere

  • Cozy
  • Quiet

Crowd

  • Tourists

Planning

  • Reservations required
  • Dinner reservations recommended
  • Accepts reservations

Payments

  • Credit cards
  • Rakuten Pay
  • No au PAY
  • No dBarai
  • No PayPay
  • No V-Money

Parking

  • Free parking lot

Location

2 Chome-11-6 Chuocho, Noboribetsu, Hokkaido 059-0012, Japan

Diner notes

4.6 4.6 out of 5 · 74 notes
  • 5 stars 55
  • 4 stars 15
  • 3 stars 4
  • 2 stars 0
  • 1 stars 1
5 out of 5
We are a couple from London and happened to pass by this place. As we hadn’t had a real omakase experience yet, we decided to give it a try. After a quick chat with the owner, a short-notice booking was possible. The restaurant was very clean, and the owner delivered an amazing omakase experience tailored to our preferences. If you’re an international traveler looking for an authentic and welcoming experience, this place is definitely for you!
CB Camilla Bock Ate here , 23:15 am
5 out of 5
Very delicious and was good value for a high class sushi restaurant. Reservations only.
AB A B Ate here , 01:53 am
5 out of 5
YouTubeで拝見して『行きたい』とすぐに予約を入れました。最後になりそうな母の北海道旅行に特別な思い出も残したかった。『大将におまかせ』は好き嫌いがないので何が出てくるのかも楽しみでした。ツブにウニ、赤身…選べません!すべて美味しかったあのお椀な香り、最後のデザートまで本当に丁寧なお仕事を拝見させていただきました食にかかわる仕事の夫も大満足魚辺に作るの『すし』はきっとずっと記憶に残るでしょう。感謝
JK jun kuri Ate here , 02:28 am

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